Jägermeister
The Challenge
JÄGERMEISTER SOUGHT TO LAUNCH THEIR NEW COLD BREW COFFEE LIQUEUR WITH A BOLD VISUAL CAMPAIGN THAT WOULD CAPTURE ITS RICH, EDGY ESSENCE WHILE APPEALING TO A YOUNGER, CULTURALLY ATTUNED AUDIENCE. THE CHALLENGE WAS TO CREATE IMAGERY THAT SEAMLESSLY FUSED THE BRAND’S ICONIC HERITAGE WITH THE DYNAMIC ENERGY OF THE NEW PRODUCT, STANDING OUT IN A COMPETITIVE MARKET.
THE Solution
TO BRING JÄGERMEISTER’S COLD BREW COFFEE TO LIFE, MY TEAM AND I CREATED A VISUAL NARRATIVE THAT BLENDS ITS SOPHISTICATED, BOLD FLAVOR PROFILE WITH THE BRAND’S EDGY IDENTITY. THROUGH RICH, MOODY LIGHTING AND MINIMALIST COMPOSITIONS, THE PHOTOGRAPHY EVOKES INTRIGUE AND INDULGENCE, WHILE TACTILE ELEMENTS LIKE THE HAND’S ELEGANT REACH ADD A HUMAN CONNECTION TO THE PRODUCT’S PREMIUM FEEL. THE RESULT IS A CAMPAIGN THAT SEAMLESSLY BRIDGES THE CLASSIC ESSENCE OF JÄGERMEISTER WITH THE DYNAMIC ENERGY OF ITS NEW RELEASE.
