Sotheby's
The Challenge
SOTHEBY’S SOUGHT TO MARKET AND SELL A LUXURY CONDO PROJECT WHILE IT WAS STILL UNDER CONSTRUCTION, REQUIRING A WAY TO SHOWCASE THE PROPERTY’S VISION AND ELEGANCE BEFORE ITS PHYSICAL COMPLETION. THE CHALLENGE WAS TO CREATE PHOTOREALISTIC 3D RENDERS THAT NOT ONLY CAPTURED THE ESSENCE OF LUXURY BUT ALSO CONVEYED A FULLY REALIZED INTERIOR DESIGN CONCEPT COMPELLING ENOUGH TO DRIVE INTEREST AND SALES. ADDITIONALLY, THE PROJECT DEMANDED A DESIGN APPROACH SO THOUGHTFUL AND SOPHISTICATED THAT IT COULD GUIDE THE EVENTUAL BUILD-OUT AND DECORATION OF THE ACTUAL SPACE.
THE Solution
TO MEET SOTHEBY’S VISION, MY TEAM AND I DESIGNED PHOTOREALISTIC 3D RENDERS THAT FLAWLESSLY CAPTURED THE ELEGANCE AND SOPHISTICATION OF THE LUXURY CONDO PROJECT. EACH RENDER SHOWCASED METICULOUSLY CRAFTED INTERIOR DESIGNS THAT BROUGHT THE PROPERTY TO LIFE, BLENDING TIMELESS LUXURY WITH MODERN AESTHETICS. THESE VISUALS WERE SO COMPELLING THAT THEY NOT ONLY HELPED SOTHEBY’S MARKET AND SELL THE PROPERTY BEFORE CONSTRUCTION WAS COMPLETED BUT ALSO INSPIRED THE NEW OWNER TO ADOPT OUR DESIGNS FOR THE ACTUAL BUILD-OUT AND DECORATION. BY COMBINING ADVANCED RENDERING TECHNIQUES WITH THOUGHTFUL DESIGN, WE DELIVERED A CAMPAIGN THAT BRIDGED IMAGINATION AND REALITY, EXCEEDING EXPECTATIONS AT EVERY STEP.
